If you know fashion, you know Milan is always a vibe—and Oscar Mamooi is no exception. The bold, sculptural eyewear brand that has been shaking up the industry since 2020 has officially arrived at Insight Eyeworks in Aurora. And trust us, this is not your average frame drop.
Meet Iceland—Oscar Mamooi’s debut collection, where the raw, untamed beauty of nature meets boundary-pushing design. Think asymmetrical shapes that echo the jagged unpredictability of icebergs, smoothed and polished like glacial water. Each frame is a tiny frozen sculpture, daring yet refined. Oscar himself? A legend. From the doors of the iconic Milano club Plastic to the ateliers of fashion-forward eyewear, Mamooi has always had a knack for mixing edge with elegance. Self-taught, arts-obsessed, and unapologetically visionary, his mantra says it all: “Only those who can imagine crazy things will be able to create unimaginable things.” Whether you want to make a quiet statement or a loud impression, the Iceland collection invites you to walk the line between natural wonder and high fashion—like stepping off the asphalt and finding your feet in the snow. ✨ Oscar Mamooi frames are now available exclusively at Insight Eyeworks. 📍 446 Hollandview Trail, Aurora, ON 📅 Open by appointment only. 📞 (905) 751-0169 🔗 Book your visit Come see what eyewear looks like when imagination runs wild. |
Joe BusharaWith over 30 years experience licensed optician Joe Bushara and his highly experienced team, bring you the latest trends in frames and technologies in lenses from around the world. Categories
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