For a limited time, you can enjoy a FREE Transitions upgrade or Blue light filter.

​The latest generation of Transitions® lenses is designed to keep up with your lifestyle, providing the best visual performance—indoors and out, day and night.

• Darkens outdoors in seconds*
• Returns to clear faster than ever**
• Fully clear indoors
• Even darker outdoors

WHAT IS HARMFUL BLUE LIGHT?

It’s part of the visible light spectrum, which comes from both the sun and artificial light sources like digital screens and fluorescent lights. This type of light gets absorbed deep in the eye, making it potentially impacting to long-term vision. Overexposure to blue-violet light or Harmful Blue Light, especially outside in the sun and through constant use of electronic devices and screens, is why protecting your vision has never been more important. 

HOW TO PROTECT YOUR EYES FROM HARMFUL BLUE LIGHT

There are lenses that help reduce exposure to Harmful Blue Light including the Transitions® adaptive lenses which selectively filter Harmful Blue Light and provide at least 20% protection indoors and over 85% protection outdoors.

Ask about our Transitions special when you book your appointment. 

For decades, Graham Cutler and Tony Gross’s frames relied, in part, upon their reputation being dripped and whispered within style and fashion circles like verbal quicksilver. Considered bastions of iconic eyewear, Cutler and Gross designs continue to grace many of the most recognizable faces in the worlds of art, design, music and film.

Celebrities in Cutler and Gross include Keira Knightley, Michael Fassbender, Bill Nighy, Tinie Temper, Lily Allen, Victoria Beckham , Rihanna, Cheryl Cole, David Gandy, and even Marc Jacobs, himself!

Today the brand has stores in the UK, North America and Canada and is stocked in selected department, optical and concept stores worldwide.

High-quality eyewear fashion doesn’t need to be boring – Johann Pomberger, founder of Johann Von Goisern, was sure of that.

“Johann von Goisern” combines the first name of Johann Pomberger, the creative originator of the brand, and the location of our eyewear factory, Bad Goisern. Colloquially we simply call it “Goisern”.

The “real” Johann (von Goisern) was born in Bad Goisern in 1937 and the region and its people were very close to his heart. His professional career brought him into contact with optics again and again.

In 1984 he finally set up his own business in the “production and processing of spectacle frames”. The family business he founded is now managed by the third generation and continues to hold on to the company location in Bad Goisern, making it one of the companies core values.

​This Austrian designer boasts these three characteristics – outstanding quality, exceptional design and the location of Bad Goisern – this is what still make Johann von Goisern spectacle frames what they are today.

Check out the technology that makes them unique! 

Laura Biagiotti was an Italian fashion designer, she passed away in 2017 but her name and brand carries on creating a collection of iconic and contemporary pieces that represents a direct expression of style and elegance.  

Laura Biagiotti is well known for her extraordinary quality fashion all over the world. The New York times appointed her “The Queen Of Cachemire”, due to her love for this precious yarn. 

Laura Biagiotti was one of the first fashion designers to launch their own eyewear collection. In the ‘80s she had great success with her “mask” shape which is still saught out as a vintage collection piece. 

Insight Eyeworks welcomes the Italian designer eyewear line, and hopes you'll love it as much as they do globally. 

​The first day of Summer is just around the corner! 

With warmer days ahead of us, now is a good time to remember the importance of protecting your eyes from the harmful UV rays of the sun.

From now until the end of June VIPs will enjoy a Pre-Summer Shades Sale where you can save up to 30% off all selected in-store sunglasses and frames (20% off prescription sunglasses). 

Be safe!

Have you ever wondered why you should wear sunglasses?

There are many benefits of wearing shades, aside from their status as a style accessory, sunglasses have a host of benefits for your eyes. They cut down on glare, prevent problems with your eyes and contribute to better vision. With all that going for them, here are five reasons you should get some high quality shades and wear them regularly.

1. Sunglasses protect your eyes from the elements.

Whether skiing down a mountain, reclining on a tropical beach or biking along a dirt road, sunglasses can make the difference between damaging your eyes and having an enjoyable outdoor adventure. Sand, wind and dust can all irritate your eyes or scratch the cornea, sometimes causing permanent damage. Snow, while less abrasive, instead reflects UV rays from the sun at your eyes. If you’re spending a lot of time in the snow without sunglasses, it can cause “snow blindness,” a temporary loss of vision due to overexposure to the UV rays reflected off ice and snow. Wearing sunglasses will avert snow blindness and keep you on the slopes longer.

2. Sunglasses help prevent certain eye diseases related to the sun.

Prolonged exposure to the sun’s UV rays can lead to cataracts, macular degeneration and pterygium. Cataracts involves a clouding of the eye’s lens that can blur vision; macular degeneration results from deterioration of the macula in the retina that destroys central vision; and pterygium involves tissue growth on the eyeball. Wearing sunglasses that have UV protection can help protect against these conditions, keeping your eyes healthier, longer.

3. You’ll be able to see more and enjoy the view more than otherwise.

In addition to protecting your health, wearing sunglasses simply helps you see better in bright light. They cut down on glare and improve the colors and contrast of your view, so you can better take in your outdoor surroundings or drive more safely. Even on somewhat cloudy days, wearing sunglasses while driving can improve your vision and cut down on glare. If you’re out fishing instead of driving, you’ll also be able to see past the surface of water more easily without that bright, reflective glare.

4. Sunglasses will help protect your eyes if they are recovering from a procedure.

Corrective eye surgeries are common these days, including LASIK or cataract surgery. But it’s important you continue to wear sunglasses after the procedure to help your eyes heal. The sunglasses will help protect your eyes from damage and ensure your eyes heal smoothly and quickly.

5. You’ll be able to avoid headaches and migraines.

For many people who regularly get migraines or bad headaches, bright sunlight can be a major trigger. Wearing sunglasses allows you to soak up the sun without risking extreme pain and discomfort.

Whatever reason appeals most to you, the bottom line is that sunglasses make your eyes safer and keep you more comfortable in the outdoors. So make sure to get a pair of high quality sunglasses that block 100 percent of UVA and UVB rays and wear them regularly.

​We all rub our eyes at some point: because we’re tired, because we have allergies or a cold, because our contacts are dry, or because we feel something may be in them and we want to get out the debris. Whatever the reason, it can feel good to do so.

Rubbing stimulates the flow of tears, causing lubrication for dry eyes and removal of irritants. Rubbing your eyes is also seemingly therapeutic, as applying gentle pressure to the eyeball can stimulate the vagus nerve, which slows your heart rate and relieves stress.

But all that rubbing is really not good for your eyes, and here’s why.

Potential Damage

Rubbing causes tiny blood vessels to break, giving you blood-shot eyes and dark circles that make you look tired all the time.

Your hands are teeming with more germs than any other part of your body. When you put your fingers in your eyes, you’re transferring all those germs that can result in infections such as conjunctivitis.

If you attempt to dig out a foreign body that’s stuck in your eye, you could be doing more damage than good. This is an easy way to scratch your delicate cornea.

Rubbing can be particularly dangerous to those with pre-existing eye conditions, such as progressive myopia that worsens with rubbing. People with glaucoma can aggravate their condition by rubbing, which can disrupt blood flow to the back of the eye, leading to nerve damage and possibly even permanent vision loss.

Studies have shown that continuous eye rubbing can result in thinning of the cornea, which becomes weakened and pushes forward, becoming more conical. This serious condition is called keratoconus, and can lead to distorted vision and possibly the need for a corneal graft.

How to Stop

If something feels like it’s stuck in your eye, you should first try to flush it out with sterile saline or artificial tears. Take out your contacts and check for debris or rips. If you still don’t get relief from these things, make an appointment with your doctor.

The best remedy is prevention. Every time you go to touch your eye, stop yourself. Think of the dangers. Keep eye drops handy at all times instead. This will keep your eyes hydrated and will prevent itching.

There are many types of drops to try: artificial tears, which are non-medicated and imitate natural tears available over the counter; anti-histamines and mast cell stabilizers; and steroid eye drops that can prevent chronic eye rubbing in allergy sufferers.

Excessive eye rubbing should be avoided if possible. See your doctor if this is becoming a problem.

Do you rub your eyes a lot?

There could be more going on, maybe it's time to book an appointment?

Call, or book online

UDM is a young company that manufacturers and distributes sunglasses which have been exclusively handmade in Italy.

The brand was been founded by two friends while at university with the idea to create a contemporary eyewear brand where the collection is inspired by current events, and the daily news that happens around them, as well as in the world.

UDM is a brand that is constantly changing, both with respect to design, which looks at the past looking for modernity, and with respect to quality, always looking for workmanship, finishes and technical solutions aimed at creating a completely new product.

UDM has been the eyewear of choice for a number of celebrities and influencers.
Sofia Richie, Jessica Alba, Lais Ribeiro, Veronica Ferraro, Xenia Adonts, Jamie Chung, Eva Chen are only a few of the names that wear UDM’s frames.

UDM is equally committed to the well being of our craft and craftsmen, their products are created using fair and ethical production methods to create eyewear that ultimately presents a forward-looking take on visual empowerment.